Role Overview
We are looking for a social media officer to join our Marketing team. The ideal candidate is expected to be capable of handling all responsibilities mentioned below. The candidate should also meet all the below qualifications.
Job Description
- Develop, create and post different content on various social media channels in line with social media plan’s tone of voice.
- Update the social media accounts with new content, including new launch, special events and newsletters .
- Manage social media accounts and pages, engage with followers on issues related to healthcare events & campaigns and provide prompt responses and updates.
- Carry out activities related to answering social media enquiries on social networks, identifying new worthy stories, writing releases and placing feature stories.
- Ensure proper localization and fit of social media content through translation of content and utilizing of proper language.
- Translate social media metrics into an insightful narrative and develop weekly/monthly reports, including analysis for insights, optimizations, and future strategy development.
- Initiate, develop and maintain effective external relationships with social media bloggers, influencers, media companies, etc. in order to boost identity growth on social media platforms.
- Implement and generate new ideas for social media apps, campaigns, competitions and promotions to increase both follower base and engagement rate.
- Keep up to date with the latest trends in technology and social media, including researching and evaluating a variety of social media tools to identify new opportunities
Requirements & Qualifications
- 2 years’ experience with multilingual (English/Arabic) ability
- BS degree in marketing or a related field
- Multitasking and analytical skills
- Aknowledge marketing/Social media marketing experience
- Experience developing social media strategies
- Experience working with and developing a marketing plan
- Ability to develop the right voice for each social media platform
- Proven ability to build social media communities
- Self-starter with initiative and drive.
- Excellent Communication, Analytical & Negotiation skills